Custom pool design panama city beach aerial in Northwest Florida

Panama City Beach, Florida / Est. 1958

The standard every other pool builder is measured against.

Sixty-eight years. Three generations. Our own plaster company, our own paver decking crews, and a warranty department that never hands you off to a manufacturer. That is the art and science of water.

  • Certified Pool Builder (CPB)
  • Certified Pebble Tec® Installer
  • Jandy® Exclusive Partner
  • In-House Warranty Service
Cox Pools kidney-shaped inground pool with paver decking behind a white two-story beach house in Panama City Beach
Inground pool with attached spa spillover and paver deck built by Cox Pools in Bay County, Florida

Who We Are

Sixty-eight years in, and still the ones setting the pace.

Cox Pools started in 1958, back when a Panhandle family decided a swimming pool ought to be engineered as carefully as the house it sits behind. Six decades later the coastline from Panama City Beach through the 30A corridor is full of our work — and a fair number of the builders now competing with us learned the trade in our yard.

We have never been interested in being the oldest name on the list. We were early to most of what this market now treats as standard, and we still keep the trades that decide whether a pool lasts — plaster, paver decking, and service — inside the company, where we can actually stand behind them.

  • 0Years building pools
  • 0Family-owned since
  • 0Florida counties served
  • 0In-house warranty service

What We Build

From the shell to the last stone.

One company, one schedule, one point of accountability — from excavation through the finish coat and long after the water goes in.

Get a Proposal
Custom gunite inground pool with travertine deck lit at twilight beside a Mediterranean-style Emerald Coast home

Custom Residential Pools

Engineered gunite shells designed around your lot, your setbacks, your sightlines, and the way you actually use a backyard. Steel, plumbing, and hydraulics specified as one system — not assembled from whatever is on the truck.

See custom builds
Aerial view of a gulf-front resort pool complex with lazy river and rock waterfall in Panama City Beach

Commercial Pools

Resort, HOA, and municipal pool construction built to commercial code — zero-entry family pools, lazy rivers, and full aquatic complexes engineered for heavy daily use.

See commercial builds

Remodeling & Resurfacing

Pebble and plaster resurfacing, retiling, new coping, and full equipment modernization. Our own plaster company lays the interior finish.

See remodel projects

Outdoor Living

Outdoor kitchens, pergolas, and fire features through Little Pool House Designs, our family's outdoor living studio.

See outdoor living projects

Warranty

If something isn't right, we'll make it right. Submit a warranty claim and our team will get it scheduled and resolved.

File a warranty claim

The Difference

Four things our competitors have to outsource.

  • A warranty department we own

    You call us at 850.234.7800 ext. 231 — not Jandy, not Hayward, not a call center. Our department takes the claim, schedules the tech, and closes it out. Nobody hands you a manufacturer's 1-800 number.

  • Our own plaster company

    The interior finish is where a pool quietly succeeds or fails. Ours is applied by a sister company, which means the crew answers to us and the warranty stops with us.

  • Paver decking under the same roof

    One schedule and one standard from excavation to the last paver, instead of waiting on a subcontractor who answers to three other builders.

  • Certified, and recognized recently

    Certified Pool Builder (CPB) and certified Pebble Tec® installer, with regional and national recognition earned in the last three years — not on a plaque from 1994.

Glass tile spillover wall glowing blue at night on a Cox Pools negative-edge pool in Northwest Florida

How It Works

Five steps, sixty-eight years of practice.

You will know what happens next at every stage. That is not a small thing in this industry.

  1. Showroom Consultation

    Start at our Panama City Beach showroom, where two full pools sit on site. Walk the tile, touch the finishes, see the water move. Most people decide more in an hour here than in a month of scrolling.

  2. Design & Proposal

    A plan drawn to your actual lot — grades, setbacks, sightlines, and how the sun crosses the yard — paired with a line-item proposal. You see both before anything is signed.

  3. Permits & Engineering

    Bay, Walton, Okaloosa, or anywhere else we build — we handle the structural engineering, the permit package, and the HOA or architectural review submittals.

  4. Construction

    Excavation, steel, plumbing, gunite, tile, deck, plaster, startup. Cox crews on the trades that matter most, and a schedule you can actually see.

  5. Startup & Long-Term Service

    Balanced water, an equipment walkthrough, and a warranty department that stays a single phone call away for as long as you own the pool.

Where We Build

Serving the Emerald Coast since 1958.

We build across the Northwest Florida coast and well inland. If your address is not on this list, call us anyway — we have been known to travel for the right project.

Showroom & Office12216 Panama City Beach Pkwy
Panama City Beach, FL 32407

Bay County

  • Panama City
  • Panama City Beach
  • Lynn Haven
  • Southport
  • Callaway
  • Upper Grand Lagoon

Walton County & 30A

  • Santa Rosa Beach
  • Inlet Beach
  • WaterColor
  • Seaside
  • WaterSound
  • Alys Beach
  • Rosemary Beach

Okaloosa County

  • Destin
  • Niceville
  • Shalimar
  • Valparaiso
  • Mary Esther

Also serving

  • Franklin County
  • Gulf County
  • Calhoun County
  • Jackson County
  • Washington County

Financing

Your pool, new or renewed. Easily pay for it.

Most of our clients — whether they're building new or renovating an existing pool — finance some part of the project. We work with third-party lending partners who understand pool construction, including draw schedules that release funds as the work progresses, not all at once up front.

Ask About Financing
  • New builds and remodels both qualify

    Resurfacing, retiling, paver decking, and equipment upgrades can be financed the same way a new pool can.

  • Decisions in days, not weeks

    Prequalification is a short application. You will know your budget before you finalize a design, which makes the design conversation far more productive.

  • No surprises in the paperwork

    Your designer walks you through terms alongside the line-item proposal, so you are comparing the same numbers the lender is.

What Homeowners Say

Sixty-eight years of referrals, in their words.

Verified Google reviewsRead them all on our profile

Questions

Straight answers.

The things people actually ask us on the phone, answered without the runaround. If yours is not here, ask us directly.

Call 850.235.7957
How much does a custom pool cost in the Panama City Beach area?

It depends on size, depth, interior finish, paver decking, and features — which is why we give you a line-item proposal after the design consultation instead of a number over the phone. What we will do is tell you honestly and early if your budget and your wish list do not line up yet, so you are not designing something you cannot build.

How long does it take to build a pool?

From signed contract to swimming, most residential projects run a few months. Permitting and weather are the two biggest variables, and neither is fully in anyone's control. You get a construction schedule at the start and updates as it moves.

Do you handle permits and engineering?

Yes. We handle the structural engineering, the permit package, and HOA or architectural review submittals for Bay, Walton, and Okaloosa counties as well as the surrounding areas we serve. After sixty-eight years we know these building departments well.

Who handles warranty service on my equipment?

We do — and this is one of the biggest differences between us and most builders in this market. Cox Pools has its own warranty department. You call 850.234.7800 ext. 231 and our team opens the claim, schedules the technician, and closes it out. We do not route you to Jandy, Hayward, or any other manufacturer's support line.

Do you resurface and remodel existing pools?

Yes. Pebble and plaster resurfacing, retiling, new coping and paver decking, and full equipment modernization — including pools we did not originally build. Our sister plaster company applies the interior finish, so the finish warranty stays with us.

Can you build the whole backyard, not just the pool?

Yes, with one clarification we think matters. Pools, plaster, paver decking, and service are Cox Pools crews. Outdoor kitchens, pergolas, and fire features come through Little Pool House Designs, our family's outdoor living studio. Landscaping, turf, and specialty hardscape are coordinated with local partners we have worked with for years.

We would rather be clear about who does what than let you assume it is all one crew and find out otherwise mid-project.

What areas do you serve?

Bay County (Panama City, Panama City Beach, Lynn Haven, Southport, Callaway, Upper Grand Lagoon), Walton County and the 30A corridor (Santa Rosa Beach, Inlet Beach, WaterColor, Seaside, WaterSound, Alys Beach, Rosemary Beach), and Okaloosa County (Destin, Niceville, Shalimar, Valparaiso, Mary Esther). We also serve Franklin, Gulf, Calhoun, Jackson, and Washington counties.

Do you offer financing?

Yes, through third-party lending partners, for both new construction and remodels. Many programs use a draw schedule that releases funds as the build progresses. Ask your designer at the consultation, or use the estimator above to get a rough sense of monthly payments.

Are you licensed and certified?

Cox Pools is a licensed Florida pool contractor, a Certified Pool Builder (CPB), and a certified Pebble Tec® installer. Jandy is our exclusive equipment partner. We have also earned regional and national recognition within the last three years.

Can I see finishes in person before I decide?

That is exactly what our Panama City Beach showroom is for. Two complete pools sit on site, so you can see tile, coping, plaster, and water in daylight rather than guessing from a two-inch sample chip. Most clients tell us the showroom visit is where the design finally clicks.

Modern pool with glowing teal water, pergola and lounge seating at twilight, built by Cox Pools in Northwest Florida

Start Here

Let's design the space you actually want.

Book a showroom consultation and bring whatever you have — a Pinterest board, a survey, a rough idea, or nothing at all. An hour with two real pools in front of you beats a month of scrolling.

Start Your Design
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Cox Pools
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